Digital Marketing Management (Content Marketing)

Build a strong relationship with your customers via email & blog marketing.

Through interactive, relevant content, emails and blog post educate and engage your audience with special offers, news, and information – professional.   Through email you can personalized to resonate with recipients’ needs. Email marketing also reinforces your social media presence, where your messages may be lost in the feed.

When done correctly, content marketing through email and article posts such as blogs and Linkedin Articles) are valuable marketing tools. However, it’s important to note that nowadays, savvy consumers dislike overt sales pitches. The secret to success lies in creating quality content, not the quantity of messages sent.

Our email marketing methodology includes:

Message creation
We’ll help you craft content marketing that engages and generates action – whether it’s a sale, a content download, or an inquiry. Our messages incorporate engaging subject lines, personalized greetings, compelling headers and body content, and calls to action. A/B testing is available if the list is large enough.

Design
We’ll design an email with attractive graphics to help communicate your message.

Landing page design
We’ll develop a landing page to funnel your campaign traffic, with targeted forms to help you get more information and convert leads.

List segmentation
We’ll segment your lists so that you can speak to each group in their own language.

Delivery and reporting
We’ll deliver your messages on time, keep track of the results, and report back to you.

From automated customer service messages and product promotions, to monthly newsletters, we’ll reach your customers with professionalism and respect – and inspire action as well.

Website Content & Website SEO

Content is King!!!  Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

Make your website a hub of compelling content people will want to consume.  Starting with engaging and compelling content on your webpages to adding functionality like blogs that are easy to update on a regular basis. Compelling copy fascinates its target audience and drives them to pull the trigger on a CTA. It does this by capturing their attention, unearthing a pain they’re desperate to assuage, and presenting a mutually valuable, solution-driven call-to-action.

Why talk about SEO when talking about copy writing, because they go together.  Rich impactful copy has to include your key words and maximize the efficiency for  layout to accomplish high quality SEO.  When we write for your website, we ask the right questions to target our audience and maximize SEO keywords and design on your website.

We offer a variety of programs to meet your needs however we can create a custom program for your business.  To learn about our Digital Marketing Programs click here.  Contact me for a consultation on our content marketing.